How to Get Out of the Death Valley Curve

The phrase “death valley curve” is a traditional concept that references the period between a startup’s initial seed investment and its first revenue. You’ll hear this term used frequently  among venture capitalists. The phrase derives from how a startup’s cash flow burn looks when plotted on a graph.  During this time, the startup will deplete […]

How to Choose Software for Customer Success

In this competitive market that we currently find ourselves in, we must take every measure to ensure that customers are content with the services or products that they’re receiving. Times have changed, and the consumer is now the controlling factor. They hold the cards. Customer success software provides businesses with a 360-degree look at the […]

Why User Onboarding Is so Crucial For Your Growth Strategy on SaaS

Product onboarding is an essential part of customer activation and retention for businesses that are SaaS providers.  One of the best things you can do for your customers’ success as a SaaS provider is to ensure that you walk them through a wholesome onboarding experience.  When you give your customers all the relevant, necessary tools […]

6 Pillars (And Traps) Of a Freemium Business Model

Freemium drives successful businesses on the internet, especially software as a service (Saas).  In simple terms, freemium services offer their app or software for free, allowing users access to a range of essential features. Then, users have tiered options to pay for additional features. For Saas businesses, in particular, freemium has become very popular because […]

Is Digital Marketing the way to go for Start-Ups?

From 1990, when the term Digital Marketing was invented and used for the first time, till today; it has undergone a paradigm shift to become the buzzword in marketing.  Any business today, traditional or contemporary cannot ignore digital marketing alongside traditional marketing practices. The same applies to Start-Ups which nowadays are on the wish-list of […]

How to Strategically Time the Launch of Your SaaS Business

Whether you’re eating an ice cream cone or starting a business, timing is everything. The right timing allows you to achieve higher rates of productivity while continuing to meet your organizational benchmarks. Enter the market too early, and your business idea could crash and burn. Enter too late, and it may have lost all relevance. […]

How Can AI Boost Your Start-Up?

Artificial intelligence, what once seemed like a fever dream, has now become a pillar of our everyday lives. From startups to large enterprises, everyone wants to board the AI train. And while the larger companies aren’t hesitating to get their share, the question of how it can help small businesses still remains. Contrary to popular […]

How SaaS Marketing has Changed Post COVID-19

The COVID-19 pandemic has shaken the business world to its very core, and although its impact is tough to measure, estimates from the Federal Reserve show that roughly 200,000 U.S. businesses closed their doors in 2020, up from the 600,000 establishments that normally close each year. As SaaS marketers attempt to pick up the pieces, […]