Part I: The Untold Stories of TOTVS, the Largest Software Company in LatAm

Subscribe and be part of a community that builds category-defining companies * indicates required E-mail address *     Back in the 80s, Bill Gates predicted that every home would eventually have a computer. Prompted by this, Laercio then wondered: how many computers would a company own? Laercio, alongside Ernesto are some of the most […]

Locaweb, Family Business Turned Unicorn

Centered Mailchimp Form Subscribe and be part of a community that builds category-defining companies * indicates required E-mail address * Locaweb: A Testament to Brazilian Entrepreneurship Step back in time to the 1990s in Brazil, where the idea of a homegrown hosting service company competing with global industry titans seemed like a distant dream. But […]

Why do we provide specific feedback to all investment applications?

Fundraising is a complex and laborious task for founders. We believe there is nothing more frustrating for entrepreneurs than investing time and energy to craft a compelling pitch deck, reach out to VCs in a personalized way, and, in the end receive a standardized email in return or even no answer at all. When entrepreneurs receive […]

SaaS and M&A in Brazil

Back in 2011 Marc Andreessen, Andreessen Horowitz co-founder said that Software was eating the world. We couldn’t agree more. The SaaS ecosystem has been evolving globally in the past decade, and it is just the beginning. Driven by the desire of promoting the SaaS community in Brazil, SaaSholic co-led a study about Software as a […]

The Definitive List of Top SaaS Blogs and Influencers

The Definitive List of Top SaaS Blogs and Influencers

If you’re looking for the top SaaS blogs and influencers you’ve come to the right place. We’ve decided to put together a killer list, categorized and organized to help you find and consume world-class SaaS and subscription content from the best people and companies in the market. The list is organized into four categories: entrepreneurs, […]

How to Get Out of the Death Valley Curve

The phrase “death valley curve” is a traditional concept that references the period between a startup’s initial seed investment and its first revenue. You’ll hear this term used frequently  among venture capitalists. The phrase derives from how a startup’s cash flow burn looks when plotted on a graph.  During this time, the startup will deplete […]

Why User Onboarding Is so Crucial For Your Growth Strategy on SaaS

Product onboarding is an essential part of customer activation and retention for businesses that are SaaS providers.  One of the best things you can do for your customers’ success as a SaaS provider is to ensure that you walk them through a wholesome onboarding experience.  When you give your customers all the relevant, necessary tools […]

6 Pillars (And Traps) Of a Freemium Business Model

Freemium drives successful businesses on the internet, especially software as a service (Saas).  In simple terms, freemium services offer their app or software for free, allowing users access to a range of essential features. Then, users have tiered options to pay for additional features. For Saas businesses, in particular, freemium has become very popular because […]

Is Digital Marketing the way to go for Start-Ups?

From 1990, when the term Digital Marketing was invented and used for the first time, till today; it has undergone a paradigm shift to become the buzzword in marketing.  Any business today, traditional or contemporary cannot ignore digital marketing alongside traditional marketing practices. The same applies to Start-Ups which nowadays are on the wish-list of […]

How to Strategically Time the Launch of Your SaaS Business

Whether you’re eating an ice cream cone or starting a business, timing is everything. The right timing allows you to achieve higher rates of productivity while continuing to meet your organizational benchmarks. Enter the market too early, and your business idea could crash and burn. Enter too late, and it may have lost all relevance. […]