What Is CAC? Customer Acquisition Cost, or CAC, is the average amount of money a company spends to acquire a customer. Usually, it’s calculated per

Successful companies thoroughly understand their customers, market, and competitors. A proven and popular path to these insights is through analyses of large amounts of collected

The SaaS environment has reinvented a lot of things. How you approach finance and accounting is one of them. As new concepts and business models

SaaS (Software as a Service) search funds are growing rapidly in Latam, leaving abundant opportunities for investors and entrepreneurs alike to profit. While most people

Technological, political, and legal issues impact privacy and data protection these days. Hardware and software need more and more personal information to operate correctly.  The

SaaS is full of buzzwords, abbreviations, and debated metrics. Sometimes it’s quite challenging to make sure you’re tracking the right stats. Chasing unimportant data and

The range and industry variety of SaaS companies make it quite difficult for the community members to agree upon anything unanimously. Agencies, experts, and even

Rolling funds are a new breed of investment, but the concept is straightforward. Also known as subscription funds, rolling funds were rolled out by AngelList

In the world of angel investing, a syndicate is a term used to describe the temporary alliance of businesses that essentially join forces, working together

In business, it’s essential to have specific benchmarks and measuring tools in place to keep the company on track. In retail and ecommerce environments, the

SaaS finance is an overwhelming subject for many founders. Wouldn’t it be easier to think of exciting software, develop it, and live on without thinking

Dealing with startup finance is a tough job for every founder. You spend money faster than you get it (if you’re lucky enough to obtain

What Is R&D for SaaS? Research and development (R&D) for SaaS has several manifestations: Inside the company, R&D is the department that develops new features

What Are Marketplace Metrics? Exploring the buying habits of consumers is a fascinating occupation. While the ‘old world’ faced many difficulties with understanding customers, internet

In the growth era, many companies operate under the assumption that client acquisition rules over everything in the industry. Of course, closing sales deals is

What is Venture Debt? Venture debt is a form of financing specifically designed to help startups and pre-profit, high-growth tech companies. It can be assimilated to

Owning a SaaS startup can be a very lucrative endeavor. However, as you’re building the software, chasing leads, and keeping up with customer service, you

The tech scene in LatAm is on fire and the Brazil tech scene took the lead and in a couple of weeks doubled the number

Last Friday we wrote an update on a “plot twist” on the STONE/LINX acquisition, with TOTVS making an offer. But, what we didn’t expect —

“No meio do caminho tinha uma pedra”… An interesting battle is ongoing… After Linx & Stone reached an agreement, TOTVS just entered the battle for Brazilian

An important milestone towards a long-needed market equalization… Well, that was kind of unexpected! At least for me, my fellow SaaSholics… As you might already