The Content Experience is Superior to Content Marketing
In December 2012, The New York Times published a story that would change digital media forever. It wasn’t a blog post about data or brand
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In December 2012, The New York Times published a story that would change digital media forever. It wasn’t a blog post about data or brand
Specialists are saying that 2019 was the podcast year, and those who weren’t on this medium will need to hustle up and enter as soon
Email security mainly included techniques and safeguards methods to protect your critical data while communicating with different businesses outside and inside your office premises. With
Microsoft Power BI is among the most popular business intelligence tools today. Businesses across the globe rely on it for advanced data visualization and analysis. Microsoft
The Definition of TAM Total Addressable Market or TAM is the company’s revenue opportunity in the market that managers and business development professionals use. TAM
The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018, restricting data collection practices and usage. This groundbreaking legislation was followed
Businesses from many industries can benefit from a well-developed and executed content strategy—and the businesses in the tech and SaaS industry are no exception. Content
A few months ago I asked this question on my Twitter and LinkedIn and I was surprised with the answer: If you could choose between
The Future of SaaS Festival is the world’s first and only online festival dedicated to the future of SaaS. With 50 experts spanning 11 prominent SaaS categories,
Loyalty programs are undoubtedly the best marketing tool for attracting new customers while retaining existing ones. Over the years, customer loyalty programs have changed significantly.
Most entrepreneurs who come up with an idea or concept will need to pitch their company to a potential investor or other interested parties. Preparing
Quando fomos convidados para montar a trilha SaaSholic para o Superlógica Xperience 2018, já sabíamos que teria muita coisa boa acontecendo por lá! São mais de 70
In recent years, lawmakers have placed increasing emphasis on protecting personal data. As a result, new legislation has arisen to shield consumer information. This legislation
Did you know only 2% of your customers will complete a satisfaction survey or a questionnaire? Unfortunately, not all customers want to complete your satisfaction survey. But
The owners of both small and mid-sized businesses and large enterprises should by now be aware of the disadvantages of building on-premise servers. For example,
It’s no secret that a positive Return on Investment is good for business. Every business owner or leader wants a significant Return on Investment (ROI) for
Software as a Service (SaaS for short) currently makes up the largest segment of the public cloud market. The SaaS market itself is worth $94.8 billion and
Do you feel like your brand’s marketing efforts are akin to talking to a brick wall? No matter how much time and money goes into crafting a
Breath in, breath out! This has not been easy, hasn’t it? Without a question, any of us was expecting to have 2020 start in such
Todos nós já ouvimos várias vezes o que estamos fazendo de errado com o nosso pipeline de vendas e o que poderíamos melhorar. Porém, depois
Did you know that interactive content generates 2 times more conversions than passive content does? If your website has passive content, then it’s time you reconsider its
The marketing world is an ever-changing, dynamic place. Its technology, trends, and tactics never stay stagnant for long. How do you ensure your current customer
If you’re just getting started to acquire your very first customers, churn may not be a big deal, but as soon as you get over
An important reminder to marketers and brands in times of uncertainty… Since the COVID-2019 pandemic started, the world has changed a lot. The Severe Acute
