CCPA vs. GDPR vs. LGDP: The Marketer’s Guide

CCPA vs. GDPR vs. LGDP: The Marketer's Guide

The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018, restricting data collection practices and usage. This groundbreaking legislation was followed by the California Consumer Privacy Act (CCPA) in January 2020. Finally, the Lei Geral de Proteção de Dados (LGPD) or General Data Protection Law was passed on February 15, 2020. It represents Brazil’s version of the GDPR. When […]