Helping Customers to Plan and Create a Declared Data Strategy

The world functions on the foundation of networking; all the networks work on data supplied from one party to another. Inevitably, there exists a mammoth set of multi-way data transferring to and fro. No wonder the company and the clients would like to plan and create a strategy for their perennial development from this! In […]

Brazil’s New Data Protection Law: LGPD Marketer’s Guide

In recent years, lawmakers have placed increasing emphasis on protecting personal data. As a result, new legislation has arisen to shield consumer information. This legislation includes the EU’s General Data Protection Regulation (GDPR). America has contributed California’s Consumer Privacy Act (CCPA). To this, Brazil recently added the Lei Geral de Proteção de Dados (LGPD) or General Protection Data Protection […]

Defining Customer Satisfaction Survey Insights

Defining Customer Satisfaction Survey Insights

Did you know only 2% of your customers will complete a satisfaction survey or a questionnaire? Unfortunately, not all customers want to complete your satisfaction survey. But when they do, it’s because they want their voice to be heard. Defining customer satisfaction is one of the goals of customer surveys. Your surveys can offer valuable insights into […]

What Is Declared Data?

Part II: On our series on data collection for SaaS Marketers. If you’re interested, check out Part I here. As a marketer, do you sometimes feel like you’re drowning in the “Big Data” that promised to revolutionize your lead generation efforts? Or perhaps that the data you’re using is a little more than underwhelming? If so, […]