Locaweb, Family Business Turned Unicorn

Centered Mailchimp Form Subscribe and be part of a community that builds category-defining companies * indicates required E-mail address * Locaweb: A Testament to Brazilian Entrepreneurship Step back in time to the 1990s in Brazil, where the idea of a homegrown hosting service company competing with global industry titans seemed like a distant dream. But […]

The Right SaaS Metrics for Each Stage of Your Company

You probably know tons of different SaaS and subscription metrics, and you probably heard you should be measuring a few of them no matter what. Actually even we have told you that on the “5 metrics that every subscription business should be measuring” article. Guess what? That isn’t necessarily true. Don’t get me wrong, those […]

The definitive guide of SaaS Podcasts in 2020

Specialists are saying that 2019 was the podcast year, and those who weren’t on this medium will need to hustle up and enter as soon as possible with all of your guns out. Now the competition is fierce and each day that passes, we have more and more content producers going live with podcasts. With […]

More money or more time?

A few months ago I asked this question on my Twitter and LinkedIn and I was surprised with the answer: If you could choose between a salary increase or keep your current salary and work fewer hours a week, what would you choose? In both networks, more than half of the people who responded prefer […]

Future of SaaS Festival — Forge your company future

The Future of SaaS Festival is the world’s first and only online festival dedicated to the future of SaaS. With 50 experts spanning 11 prominent SaaS categories, Future of SaaS Festival is packed with action-led talks from some of the world’s largest organizations and exciting start-ups. In the current times of uncertainty, people are concerned more now […]

How to Attract More Customers to Enroll in Your Loyalty Rewards Program?

How to Attract More Customers to Enroll in Your Loyalty Rewards Program?

Loyalty programs are undoubtedly the best marketing tool for attracting new customers while retaining existing ones. Over the years, customer loyalty programs have changed significantly. New customer loyalty programs have not only become digital but are also unique, creative, and highly efficient. When planned and executed carefully, these programs can be beneficial for both the […]

13 talks para founders SaaS no Superlógica Xperience 2018

13 talks para founders SaaS no Superlógica Xperience 2018

Quando fomos convidados para montar a trilha SaaSholic para o Superlógica Xperience 2018, já sabíamos que teria muita coisa boa acontecendo por lá! São mais de 70 palestrantes e 2.5k participantes para conhecer e fazer networking. Muito conteúdo animal para founders SaaS. Com tanta coisa boa, fica aquela dúvida: o que assistir? Separei 12 talks focados em […]

Brazil’s New Data Protection Law: LGPD Marketer’s Guide

In recent years, lawmakers have placed increasing emphasis on protecting personal data. As a result, new legislation has arisen to shield consumer information. This legislation includes the EU’s General Data Protection Regulation (GDPR). America has contributed California’s Consumer Privacy Act (CCPA). To this, Brazil recently added the Lei Geral de Proteção de Dados (LGPD) or General Protection Data Protection […]

Defining Customer Satisfaction Survey Insights

Defining Customer Satisfaction Survey Insights

Did you know only 2% of your customers will complete a satisfaction survey or a questionnaire? Unfortunately, not all customers want to complete your satisfaction survey. But when they do, it’s because they want their voice to be heard. Defining customer satisfaction is one of the goals of customer surveys. Your surveys can offer valuable insights into […]

Moving to the Cloud? How to Choose between IaaS, PaaS & SaaS Solutions

The owners of both small and mid-sized businesses and large enterprises should by now be aware of the disadvantages of building on-premise servers. For example, did you know that physical servers require continuous updates every 3 to 5 years? To keep them running like a charm, you will need to hire a team of skilled […]