Founders, investors, and doers

Diego Gomes


Diego Gomes is Partner and co-founder at SaaSholic. Diego has a massive track record as an entrepreneur at Rock Content and as angel investor.

Diego is CEO and co-founder at Rock Content, a leading content marketing startup in Latin America ( ̃$20million ARR). His SaaS and Venture Capital passion led him to create a data hub for Venture Capital investments in LatAm called Dealbook.co

William Cordeiro

Managing Partner

William Cordeiro is Managing Partner at SaaSholic. He built from scratch the largest alumni angel network in LatAm having invested $15.5M in the region

William led over 50 deals averaging 15 deals per year and over 300 active angel investors in the community including executives from multinational companies , tech founders, fund managers.

Will, as he is called among the SaaSholic Team, has a B.B.A degree at Fundação Getúlio Vargas (EAESP) and Stockholm School of Economics 

Gustavo Souza

Managing Partner

Gustavo Souza is Managing Partner at SaaSholic. He spent the last 5 years leading a $4M ARR SaaS division at Rock Content and advising early stage founders

Gustavo is a lawyer by formation but has found in sales and marketing his areas of technical interest and excellence. Gus, as the team calls him, is the former Head of Partner Development at Rock Content and created Rock’s outbound sales team from scratch.

Gabriel Gelman


Gabriel manages relationship with the companies from the portfolio. Before joining SaaSholic, Gabriel worked at Sweetwood Ventures, a Venture Capital fund of funds from Israel

Besides living in Tel Aviv to work at Sweetwood Ventures, Gelman also worked at Iteram SA, a global Venture Capital fund of funds making investment memos, developing geographic/market analysis, nurturing relationships with investors.