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for founders

Grow Faster.

We back Latam's boldest founders with capital and knowledge to take their software startups to the next level.

investment criteria

What do we invest in?


We support Latin American SaaS / B2B software founders from the very beginning. Our mission is to empower entrepreneurs by providing capital, mentorship, and talent.
Take a look at our Napkin, which describes what we are looking for in startups.

IS YOUR STARTUP WHAT WE'RE LOOKING FOR?

SaaSholic Napkin

Pre-Seed
ARR
0 - $500k
$500k - $1M  
MRR Growth
Yearly Growth
> 15% MoM
> 5x YoY
> 10% MoM
> 3x YoY
Logo Churn
-
< 3%
LTV/CAC
-
> 4x
Valuation
Up to $3M
$3M-$10M
Check Size
Up to $300k
300k-$1M
WHY SAASHOLIC

How we add value

After our investment is done, we work closely with our CEOs to build a 100-day-plan. We expect to meet weekly during this period to track our progress. Whether it be hiring talent,  scaling sales or raising a new round, our team is always available to our portfolio companies to help as much as we can. Our primary focus / value add often includes:

Help recruiting a team of A players
Scale up your GTM strategy
Expand your product vertically and horizontally
Resources and guidance from our team and extended network
Accelerate your software business with financial services revenue streams
our investment process

Step by Step

We move fast. We give you fast nos and real feedback. But we will need you to share a lot of data with us.

01

Contact

You can either apply from our website our get to us with a warm intro (preferred). Either way, we expect you to share with us your deck/memo and fill a short form beforehand.

02

First Meeting

If you've done that, you got yourself a meeting. In this 1h meeting, we will know as much as we can about your business, team and ask for detailed SaaS Metrics.

03

Deep Dive

After reviewing your data, we will either give you a quick pass (with detailed feedback) or start an intensive deep dive, to know your team and your clients.

04

Offer

If we like what we see and get high conviction, we will present you with a preliminary offer, in very simple terms. We only invest via SAFEs and we can move fast if you can too.

05

Due Dilligence

In this phase we will go deep into your client contracts, client interviews, talk to as many team members as we can to make sure we covered everything we need before investing.

06

Closing

If we got here, we're partners now, our SAFE has been signed and money is in your bank account. Now, it's time for us to start working for you.

FOUNDER testimonials

Founder testimonials

Background check us! Ask our founders about us.

Rodrigo Tognini
Rodrigo Tognini
CEO, Conta Simples
“I need to thank the SaaSholic team for a lot of what we've learned in terms of growth hacking. Without them we'd surely be spending much more money in customer acquisition and would take longer to get to rapid growth.”
Eduardo Carone
Eduardo Carone
CEO, Atlas
“After several interactions, I realized I needed to make space in our cap table to have these guys aligned with our success. One of the best decisions I've made! They've helped us refine our GTM and always bring perspectives that challenge me as the CEO.”
Marcelo Kramer
Marcelo Kramer
CEO, Clicksign
“I’ve been building Clicksign for over a decade. Seen trends come and go, and met more VCs than I care to count. Most talk. Few actually help. SaaSholic is one of the few. Hands-on when needed, out of the way when not. No buzzwords, no theater. Just real support, founder to founder”
Rafael Bagolim
Rafael Bagolim
CEO, Jusfy
“SaaSholic has been one of the most hands-on and thoughtful investors we’ve worked with. They move fast, bring strategic clarity, and genuinely care about the founder journey. It never felt like just capital, it felt like having a partner who’s in the trenches with you.”

Ready? 

We encourage you to be ready, because after you start this, we will move fast and expect you to do the same!

Founder FAQs

Got a question that's not here? Contact us!

What's your typical check size?

Our typical check size is $250k for pre seed and $500k for seed startups. We look for companies with initial traction and at least 10 paying clients. We might look earlier, if you're a second time founder or is tackling a problem that we're truly passionate about, but we rarely do idea stage checks.

Do you lead rounds? What's your target ownership?

We always strive to be the first institional capital you'll ever raise. We are high conviction investors, thus our minimum ownership requirement is 10%. This is extremely important for us. If that makes sense, we would like to lead your round and set the terms with you, before going to market. We will provide full support on your fundraising process.

How long does your investment process take?

We strive to give you a "pass" answer in a week. But if we're going to invest it will likely take approximately 30 days to get a final decision to invest in your company. We will be extremely close and available to you during the process, and we expect you to make yourself available as well.

What's the difference between Seed and Pre Seed?

For us it's simply about traction. We expect pre-seed startups to have initial revenues and a product that is ready to sell, and showing meaningful acceleration. No expectations on having a sales team set up, or super clear unit economics, yet. We are willing to take that risk. For Seed we expect your company to on a clear path to $1m in annual revenues. In both cases, we have a minimum ownership requirement of 10%. If you'd like to learn more, check out our SaaSholic Napkin here.